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What’s a Realtor® or Real Estate Agent?

REALTOR®

Jupiter Florida RealtorThe term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® (NAR) and follows its Code of Ethics.

The National Association of REALTORS® (NAR), “The Voice for Real Estate,” is America’s largest trade association, representing 1 million members, including NAR’s institutes, societies and councils, involved in all aspects of the residential and commercial real estate industries.

Their membership is composed of residential and commercial REALTORS®, who are brokers, salespeople, property managers, appraisers, counselors and others engaged in all aspects of the real estate industry. Members belong to one or more of some 1,300 local associations/boards and 54 state and territory associations of REALTORS®. They are pledged to a strict Code of Ethics and Standards of Practice.

Source: Realtor.org

 

Who is the Best Real Estate Agent for You?

Real Estate Technology 2015

Who is the best real estate agent to buy or sell your house or condo? View Our Listings

REAL ESTATE LEADERSHIP

With over 18,000 real estate agents in Palm Beach County. One thing that divides them is technology. Constant changes in web design, SEO and social media make it nearly impossible to keep up. Most agents outsource tasks due to time or technical constrains but without understanding IDX data feed, listings may not broadcast to potential buyers thus costing sellers both time and money. With such competition I can’t spill the beans.

COMMUNITY INVOLVEMENT

I share my knowledge and skills by volunteering for local and international organizations.

  1. I commit to be recognized as a trusted adviser.
  2. I immerse myself into the local community.
  3. I sign up for volunteering and raise funds for charity.
  4. I connect with friends and groups on social media.
  5. I plan social events to connect people and enrich their lives.

LEADERSHIP SKILLS

Community involvement gives me in-depth local knowledge. As a professional real estate agent, I also strive to possess these highly valuable leadership skills:

TECHNICAL SKILLS

  • Expertise in web design to rank high on search engines.
  • Knowledge of imaging, blogging and social media tools. 
  • Strong ability to research, negotiate and interpret contracts.

PEOPLE SKILLS

  • Engage in personal, social and professional networking.
  • Ability to connect with people from various demographics.
  • Sincere, trustworthy and immersed into the community.

BRANDING and MARKETING

  • Represent trusted brand, professional sales and marketing style. 
  • Innovative communication and presentation skills.
  • Ability to present concepts in multiple languages to people from different cultures.

SELLER TESTIMONIAL

“When my mother decided to sell… we chose Susanna… informed, responsible and committed to providing excellent customer service. We had a signed contract in less than a week. I would recommend Susanna without reservations …” – Donna P, Seller (2013)

BUYER TESTIMONIAL

“Susanna had to do a lot of explaining [in Swedish] about the buying process, negotiations, the real estate market and all the pit falls… She was very attentive to our needs and had answers to all our questions… and we are very satisfied with the house we finally bought, very much thanks to Susanna,” – Henric S, Buyer (2015)

CONTACT REAL ESTATE AGENT

 Buy or sell Florida real estate: (561) 827-2952

Jupiter Florida real estate agent: Susanna Grubb

Jupiter Florida real estate agent Susanna Malmgren-Grubb PA lists, markets and sells Jupiter Florida homes and condos. We will advertise homes in the MLS and on social media and via national and international marketing channels. We can meet at your home or our office 7 days a week. 300 W Indiantown Rd, Jupiter, FL 33458

Susanna Malmgren-Grubb PA (561) 827-2952

Branding – Florida Luxury Homes

Branding matters when marketing Florida luxury homes and around the world. A well recognized luxury brand carries elegance, respect and prominence worldwide.

I have lived in Jupiter for 13 years and know the local areas, amenities and communities very well. I primarily market local luxury lifestyles such as waterfront estates, equestrian properties, golf and country club homes and beach condos.

For a consultation to view local properties or list, market and sell your property.

CONTACT – Jupiter Florida agent Susanna Malmgren-Grubb PA.

CALL (561)827-2952 or FILL OUT THE CONTACT REQUEST.

Selling Florida Home?

Lifestyle image jupiter florida real estate waterfront

Selling a Home in Florida

At Ultimate Florida Real Estate we feature our listings in the MLS, local and international networking channels, the company website as well as Proxio International MLS global website.

WHAT ARE YOUR GOALS AND TIMELINES?

Let’s implement a successful strategy to sell your home or condo.

THE LISTING PROCESS

Meet and Discuss – Your timeline, intentions and goals.
View, Compare and Review – Property features, upgrades and location to recent sales.
Consider Things To Improve – Interior and exterior appearance.
Set Fair Market Price – Based on recent sales, fair market value and timeline.
Select a Marketing Plan – Minimal, standard or extraordinary.
Review Contract Terms and Conditions – Make sure it is a win-win agreement.
Prepare Photos, Drone Photography, Videos and Tours – Organize professional photo shoots, videos and tours per Marketing Plan.

MARKETING YOUR HOME

Submit – Property information to MLS (Beaches MLS).
Convert – Measurements, currencies and 20+ languages.
Re-Submit – Property details in Proxio International MLS.
Promote – Property on multiple websites and Web syndication sites, including International.
Advertise – On office monitors and international partner systems.
Announce – Listing with open houses, emails, print brochures and online marketing campaigns.

POST LISTING REVIEW

Marketing Plan – Is it working?

Fair Market Value – Has the market changed?

Time Frame – Are we on target?
Adjust – Listing and marketing to succeed.
Find Buyer – In local, national or international network.
Negotiate – Contract with buyers.
Prepare for Closing and Moving

CALL 1(561)827-2952 REQUEST – Home Valuation

Profit from Seller’s Market

Sellers Market in FloridaWhat’s a Seller’s Market?

A Seller’s Market is a real estate market where there’s Low Supply. The opposite would be a Buyer’s Market when there is High Supply of properties to purchase.

Low Mortgage Rates

For Florida Sellers, who have been Upside-Down and contemplated whether to Upgrade or Downgrade – now is an opportune time!!

WHY do I say this? Well, buyers can afford to buy 10% more home today than in 2014 due to Low Mortgage Rates. The Sellers will get Top Dollar on their current home IF they sell AND be able to purchase a new property for very low interest or cash if they have enough equity, savings or investments.

For Sale by Owner a Good Idea?

For Sale by Owner – Statistics

home for sale signThe average For Sale by Owner obtain 12.6% less price than agent-assisted sales. The most common real estate listing commission is either 5% or 6% either paid to the listing agent or split between the buyer’s agent and the seller’s agent. 

If you were to list a home by owner for $500,000 by owner you would according to national statistics receive around $30,000 less if sold by owner than with a licensed real estate agent.

  • 9% of sellers go the route of FSBO (For Sale by Owner).
  • The median sales price of a FSBO in 2014 was $208,700.
  • The median sales price of an agent-assisted sale in 2014 was $235,000.
  • The most difficult task for a FSBO seller is to price the home correctly.
  • It’s important to price the home to move quickly: the longer the house stays on the market, the more the asking price was reduced.

Source: 2014 National Association of REALTORS® Profile of Home Buyers and Sellers

 

 

Ready to Upgrade or Downgrade?

Upgrade Florida HomeReady to Upgrade or Downgrade?

Now is an excellent time to do something about it! So many home owners live in bigger properties than they need. Perhaps their children have left for college and they just don’t need the space any more. Others may have growing families and need the extra space. 

It’s a Seller’s Market – we have low inventory and prices have leveled out after the recession. Homes now trade for – fair market price. If the sellers are realistic about their asking price and selling price then buyers will flock to the opportunity while mortgage rates are super low. The seller would also be buying at a great time… It’s a perfect time for Buyers and Sellers to Upgrade or Downgrade!!

Call Susanna (561)827-2952 or request appointment online.

Buyer-Seller Price Equilibrium

Buyer Seller Price EquilibriumWhat is “Buyer-Seller Price Equilibrium”?

It is a time in the real estate market cycle when Buyers are realistic about the fair market price. At the same time the Sellers are realistic about their asking price and selling price. For this ideal situation, I have coined the term “Buyer-Seller Price Equilibrium”.

Ideal state in the Florida real estate market

During a Buyer-Seller Price Equilibrium, the exchange of title and ownership of real property is done under win-win circumstances. Think of it as an ideal world, where the selling price of a property is at fair market price.

Luckily, for both buyers and sellers, this is also happening at a time with historically low mortgage rates below 4% interest. As the real estate market is in constant flux, unfortunately the current state will not last forever

Now, is the perfect time for Buyers and Sellers to Upgrade or Downgrade.

Positive Equity vs Upside-Down

Most FloFlorida home upside-downrida home owners are back at Positive Equity again after being Upside-Down for 1-7 years between 2008-2014 during the BIG real estate recession. Today, whatever the reason, most Florida real estate buyers pay cash which will reduce the risk of a bubble like we saw in 2008 when most buyers were using too far reaching lines of credit.

What’s Positive Equity?

Positive Equity is when a home owner owes less on their home than it is worth. Negative Equity is when a property owner owes more than it is worth. Other common phrases for Negative Equity are Under Water or Upside-Down.

Upside-Down

Like my image above symbolizes, is a financial state when a property owner owes more than a property is worth in the market place. This was the cause for the 1,000’s of short sales and foreclosures in the past decade.

In 2015, the Florida real estate market is VERY different!! Today, we are in a Buyer-Seller Price Equilibrium – where properties in general exchange for Fair Market Value.

Shortage of Rentals Creates More Buyers

Rent or Buy?In South Florida in general and North Palm Beach County in particular, the shortage of annual and seasonal rentals creates more buyers. The local real estate market is in a state of “buyer-seller price equilibrium” where the properties are sold and purchased for fair market price agreed by both buyer and seller as a win-win situation without a win-loose or loose-win.

When prospective tenants search for months and months without success due to low supply and high demand of rental listings they are increasingly interested in buying a property. Many buyers are cash buyers but the mortgage rates are also remaining at historical lows. This is a very special time in the real estate cycle where both buyers and sellers can close a deal and both parties feel good about having made the right decision. 

International Buyers – Invested $92Billion USD in US Real Estate

INTERNATIONAL BUYERS – US REAL ESTATE

From March 2013 – March 2014 international buyers invested $92.2 Billion USD in US real estate. Of all real estate sold in the United States 35% of home buyers were international buyers – either recent US residents or foreign residents. This reports shows interesting details about real estate trends, international investors and where they choose to invest in real estate Florida and nationwide. See full report by National Association of Realtors (NAR). Most buyers (23%) choose too buy a home in Florida.

2014 Profile of International Home Buying Activity

Listing Process – Step by Step

THE LISTING PROCESS – Step-by-step instructions to list and sell your Florida home or condo.

  1. First, set a TIMELINE for when you want to move.
  2. INTERVIEW agents to list, market and sell your home.
  3. Review the selling COSTS.
  4. COMPARE the time to sell and estimated selling price.
  5. Choose a marketing PLAN that will best achieve your goals.
  6. Sign a LISTING AGREEMENT with the agent of choice.
  7. Complete the ‘honey-do list’ & GET HOME READY for showings