Florida Real Estate Company
Ultimate Florida Real Estate is an innovative Florida real estate company leading the way in internet presence, international marketing and 3D photography. We specialize in beach condos, waterfront homes and country club homes in the Palm Beach, Jupiter to Stuart area. We represent pre-qualified buyers and realistic sellers from Fort Lauderdale to Port Saint Lucie. Susanna, owner and broker of Ultimate Florida Real Estate, lived in Fort Lauderdale in the 1980’s and has been a Jupiter-Tequesta resident since 2003. She has rented, bought and sold homes in Florida, California, Oregon, Washington, Rhode Island and Europe. Susanna has a Master of Science degree in Technical Communication and above par research and negotiation skills as well as a personal interest and knowledge of new internet marketing trends.
Our professional team of Florida realtors assist sellers to market and sell their Florida home or condo for best price given local market conditions using personalized innovative marketing from 24/7 open house with 3D tours to social media and network marketing together with more traditional methods. Some of our homes that are priced right sell fast to buyers in our extensive database even before we place them in the MLS and market them to the public.
Our professional team can help you find the most suitable Florida home for your lifestyle, location and budget. We know the local schools as well as beach condos, waterfront homes, country club homes and surrounding amenities from daycare to marinas to keep your boat and shopping, fitness centers, yoga studios and amazing restaurants.
Florida Real Estate Agents
At Ultimate, each agent specializes in their interest and expertise. We have newer agents with top-notch technical skills and seasoned agents with 30 years of local knowledge. We have closed 100’s of real estate transactions in Broward, Palm Beach, Martin and Saint Lucie County. We aim to be the best real estate agents possible by helping our clients to buy or sell homes for the best price given current market conditions. We are recruiting and hiring agents offering competitive commissions, onboarding with one on one mentoring, outstanding web presence, top of the line client tracking system and professional CRM.
Swedish-American Chamber of Commerce in Fort Lauderdale & Palm Beach (SACC-SFL) had a talk with new Trust Member Susanna Grubb to chat about her new company Ultimate Florida Real Estate and what to think about when selling or buying.
You recently started ”Ultimate Florida Real Estate”, tell me about it! Yes, I did! I’m very excited about what 2019 has to offer. I was a Florida real estate agent for various companies in Jupiter and Palm Beach for 12 years. I tried mom-and-pop brokerages and global realty brands. As an agent, you pay a portion of your commission to a broker. As I was generating 100% of my leads, I saw less and less value in what the brokers had to offer me. It was time to venture out on my own. In 2018 I was focused on creating and establishing my brand and in 2019 I’ll start hiring.
What are your biggest strengths you think?
I already have an existing buyer and seller client base, referral network and presence across social media and about 50% of my clients are Swedish. Many companies market themselves as both “local” and “global”, but I truly represent that. I have lived, worked and raised a family in Palm Beach County since 2003 so I have a lot of local knowledge for people relocating here. My biggest strengths are my higher education, vast travel experiences and respect for people from all socioeconomic backgrounds. My graduate thesis was about “schema theory”. I have a passion for SEO and that will take me to the next level.
I also know you have a masters degree in Technical Communication, how did you get in to the real estate business?
Yes, I do. When I graduated I was 7 months pregnant and had an 18 month old toddler. I also moved a week later from high-tech Seattle to old-world Normandy. I consulted in webdesign for a while. When we moved to Florida, I got attracted to real estate because of the flexible work hours. I managed my husband’s triplex in Newport RI 1992-1999 so I had handled many contracts before but as a landlord.
How is the real estate market in South Florida right now? Is it a good time for selling?
We have a great market right now – for both buyers and sellers. As more people can work remotely, we have much younger buyers moving to Florida than in the past. The market is more year-around and less seasonal. Homes in low crime areas with good schools, golf courses and medical facilities as well as beach condos and waterfront homes are hot. Look at comps sold in the past 90 days. What the seller paid is irrelevant. Realistic pricing is key!
For everyone that will sell or buy real estate, do you have some good advice?
When selling a home:
– Maximize your square footage under air. Get quotes for possible improvements and ask an experienced agent how this would effect the selling price.
– Unclutter the entire home or condo. Neutralize it so it appeals to as many potential buyers as possible.
– Ask your listing agent to hire the best photographer they know and get drone shots immediately (not as an add-on).
When buying a home:
– Request the price per square foot for the most similar active, sold and pending comps. This will show you the true value.
– Ask about pending or upcoming assessments for the condo or community. Get all financials during due diligence period.
– Find out the pet, vehicle and rental restrictions. Towns are following up on Airbnb rentals and few of them meet the HOA rules.
SOURCE: Reposted from Swedish American Chamber of Commerce (SACC) Fort Lauderdale and Palm Beach
For Sale by Owner – Statistics
The average For Sale by Owner obtain 12.6% less price than agent-assisted sales. The most common real estate listing commission is either 5% or 6% either paid to the listing agent or split between the buyer’s agent and the seller’s agent.
If you were to list a home by owner for $500,000 by owner you would according to national statistics receive around $30,000 less if sold by owner than with a licensed real estate agent.
- 9% of sellers go the route of FSBO (For Sale by Owner).
- The median sales price of a FSBO in 2014 was $208,700.
- The median sales price of an agent-assisted sale in 2014 was $235,000.
- The most difficult task for a FSBO seller is to price the home correctly.
- It’s important to price the home to move quickly: the longer the house stays on the market, the more the asking price was reduced.
Source: 2014 National Association of REALTORS® Profile of Home Buyers and Sellers
Mirasol Country Club – Newer luxury resort style golf and tennis country club community just off PGA Boulevard with 1,170 Mediterranean style homes and estates. Country Club at Mirasol Palm Beach Gardens FL offers homes for sale and for rent.
Mirasol Florida Golf Club – Offers 36 championship holes.
The Sunset Course – Designed by Arthur Hills and Tom Fazio.
Par 72. Slope 144. Rating 75.2. Length 7,192 yards.
The Sunrise Course – Designed by Arthur Hills and Tom Fazio.
Par 72. Slope 142. Rating 76. Length 7,332 yards.
Country Club at Mirasol – The aerial image shows The Grand Clubhouse, with golf pro shop, card rooms, lounges & indoor and outdoor dining rooms, overlooking the magnificent resort style pool, groomed meandering fairways and 15 har tru clay tennis courts. Next door is the Esplanade Sports & Fitness Center with fitness center, steam rooms and outdoor swimming pool.
Custom Luxury Home Builders – There are 1,170 Mediterranean estate homes designed by luxury developer Taylor Woodrow in this ‘Golfer’s Mecca’ – Palm Beach Gardens – home of the PGA. Builders include Casto Homes, Courchene Development, Frankel Custom Estates, Mustapick, Pinetree Homes and Taylor Morrison.
Subdivisions – Andalusia, Capri, Capri, Esperanza, Esperanza, Magdalena, Olivera, Palacio, Paradisio, Playa Rienta, Porto Vecchio, Quantera, Riviera, San Remo, Siesta, Tranquilla, Tranquilla, Via Verde, Villa Vasari, Villa Vizcaya & Vizcaya
Mirabella at Mirasol – Homes for sale $350,000’s – $650,000’s.
Neighboring gated community with superb clubhouse without mandatory club membership of the country club.
Mirasol HOA – Official Website HOA Fees – Mandatory $1,400 – $2,300 / quarter
HOA Fee includes – Common area maintenance, basic cable & man-gated security
Subdivision– Golf course, driving range, tennis, club house, resort, pool, spa, exercise room & sidewalks
Mirasol Golf Club Membership -Mandatory. Inquire directly for current rates.
Golf Membership – $130,000 (80% equity) + $15,600 annual dues
Sports Membership – $90,000 (80% equity) + $9,360 annual dues
Social Membership – $60,000 (80% equity) + $3,895 annual dues
Public Schools – Marsh Pointe Elementary, Watson Duncan Middle & William Dwyer High School
Location – Mirasol Florida – 10 min west of PGA Blvd I-95 Exit #79.
10 min – Shopping – Downtown at The Gardens, The Gardens Mall, Midtown & Legacy Place.
15 min – Jupiter, Singer Island & Juno Beach dining, parks & beaches.
15 min – Palm Beach International Raceway & Moroso Motorsports Park.
20 min – City Place, Kravis Center & Palm Beach International Airport (PBI).
1 hr – Ft Lauderdale – Hollywood International Airport (FLL)
90 min – Miami International Airport (MIA)
Real Estate Market News Release is Very Optimistic!
PALM BEACH REAL ESTATE MARKET
New homes listed: Increased 7.3%. Closed sales: Increased 6.6%. Median sales price: Increased 24%.
Days on the market: Reduced 14.6% Inventory: Reduced 42%
Request the fair market value of your home.
Contact me for a consultation & analysis of your home’s fair market value.
Call (561) 827-2952
HOBE SOUND REAL ESTATE MARKET
New homes listed: Increased 60.9%. Closed sales: Increased 33.3%. Median sales price: Decreased 27.8%
Days on the market: Reduced 16.4%. Inventory: Reduced 19.4%
Make sure you know your home’s fair market value!!
Call (561) 827-2952 for a free consultation.
Contact me for FREE CMA – an analysis of your home’s fair market value.
Ask for discount commission when listing your home for sale.