Not a Regular Real Estate Agency
We had the opportunity to meet with Susanna Grubb from the Ultimate Florida Real Estate in Jupiter. Susanna has many years of experience working as a real estate agent. Last year, she decided to make a major change in her life. She decided to do what many people dream of doing – start her own company. One year later, the company has expanded to three employees.
Ultimate Florida Real Estate is not a regular brokers agency. The company sells more than houses – they sell a lifestyle. If it’s the boat life, the golf life, or simply the beach life you want – then Ultimate Florida Real Estate can assist.
Since Susanna holds a master’s degree in Technical Communication, she can successfully combine the best of both worlds to expand her company. In addition to selling a lifestyle, the Ultimate Florida Real Estate differentiates in the way they hold an open house. When buying through the Ultimate Florida Real Estate, you don’t necessarily need to physically be in the house in order to see it. Through Matterport 3D (a new technology), you can virtually ”walk” around in the house in front of your computer screen. Especially foreigners appreciate this technology. The Ultimate Florida Real Estate offer all their customers selling their properties a Matterport 3D Tour, regardless of the price range.
Susanna believes voice search is the next big thing. Voice search is talking to your digital devices instead of writing. Therefore, it’s important to make sure your company comes as an alternative up when someone asks for companies in the industry. Because of her use of new technology, Susanna Grubb is truly a broker of the future.
Susanna has been through quite the journey in the past year! However, she says that building a brand and website is difficult and time-consuming. You must be willing to give those extra hours.
We would like to thank Susanna Grubb for giving us the insights of a broker in South Florida.
Source: Re-posted from The Swedish American Chamber of Commerce Ft. Lauderdale/Palm Beach article April 4th, 2019 on Facebook @saccsfl
Who is the best real estate agent to buy or sell your house or condo?
REAL ESTATE LEADERSHIP
With over 20,000 real estate agents in Palm Beach County. One thing that divides them is technology. Constant changes in web design, SEO and social media make it nearly impossible to keep up. Most agents outsource tasks due to time or technical constraints but without understanding IDX data feed, listings may not broadcast to potential buyers thus costing sellers both time and money. With such competition I can’t spill the beans.
I share my knowledge and skills by volunteering for local and international organizations.
- I commit to be recognized as a trusted adviser.
- I immerse myself into the local community.
- I sign up for volunteering and raise funds for charity.
- I connect with friends and groups on social media.
- I plan social events to connect people and enrich their lives.
Community involvement gives me in-depth local knowledge. As a professional real estate agent, I also strive to possess these highly valuable leadership skills:
- Expertise in web design to rank high on search engines.
- Knowledge of imaging, blogging and social media tools.
- Strong ability to research, negotiate and interpret contracts.
- Engage in personal, social and professional networking.
- Ability to connect with people from various demographics.
- Sincere, trustworthy and immersed into the community.
BRANDING and MARKETING
- Represent trusted brand, professional sales and marketing style.
- Innovative communication and presentation skills.
- Ability to present concepts in multiple languages to people from different cultures.
“When my mother decided to sell… we chose Susanna… informed, responsible and committed to providing excellent customer service. We had a signed contract in less than a week. I would recommend Susanna without reservations …” – Donna P, Seller (2013)
“Susanna had to do a lot of explaining [in Swedish] about the buying process, negotiations, the real estate market and all the pit falls… She was very attentive to our needs and had answers to all our questions… and we are very satisfied with the house we finally bought, very much thanks to Susanna,” – Henric S, Buyer (2015)
CONTACT REAL ESTATE AGENT
Buy or sell Florida real estate: (561) 827-2952
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Florida Real Estate Company
Ultimate Florida Real Estate is an innovative Florida real estate company leading the way in internet presence, international marketing and 3D photography. We specialize in beach condos, waterfront homes and country club homes in the Palm Beach, Jupiter to Stuart area. We represent pre-qualified buyers and realistic sellers from Fort Lauderdale to Port Saint Lucie. Susanna, owner and broker of Ultimate Florida Real Estate, lived in Fort Lauderdale in the 1980’s and has been a Jupiter-Tequesta resident since 2003. She has rented, bought and sold homes in Florida, California, Oregon, Washington, Rhode Island and Europe. Susanna has a Master of Science degree in Technical Communication and above par research and negotiation skills as well as a personal interest and knowledge of new internet marketing trends.
Our professional team of Florida realtors assist sellers to market and sell their Florida home or condo for best price given local market conditions using personalized innovative marketing from 24/7 open house with 3D tours to social media and network marketing together with more traditional methods. Some of our homes that are priced right sell fast to buyers in our extensive database even before we place them in the MLS and market them to the public.
Our professional team can help you find the most suitable Florida home for your lifestyle, location and budget. We know the local schools as well as beach condos, waterfront homes, country club homes and surrounding amenities from daycare to marinas to keep your boat and shopping, fitness centers, yoga studios and amazing restaurants.
Florida Real Estate Agents
At Ultimate, each agent specializes in their interest and expertise. We have newer agents with top-notch technical skills and seasoned agents with 30 years of local knowledge. We have closed 100’s of real estate transactions in Broward, Palm Beach, Martin and Saint Lucie County. We aim to be the best real estate agents possible by helping our clients to buy or sell homes for the best price given current market conditions. We are recruiting and hiring agents offering competitive commissions, onboarding with one on one mentoring, outstanding web presence, top of the line client tracking system and professional CRM.
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Swedish-American Chamber of Commerce in Fort Lauderdale & Palm Beach (SACC-SFL) had a talk with new Trust Member Susanna Grubb to chat about her new company Ultimate Florida Real Estate and what to think about when selling or buying.
You recently started ”Ultimate Florida Real Estate”, tell me about it! Yes, I did! I’m very excited about what 2019 has to offer. I was a Florida real estate agent for various companies in Jupiter and Palm Beach for 12 years. I tried mom-and-pop brokerages and global realty brands. As an agent, you pay a portion of your commission to a broker. As I was generating 100% of my leads, I saw less and less value in what the brokers had to offer me. It was time to venture out on my own. In 2018 I was focused on creating and establishing my brand and in 2019 I’ll start hiring.
What are your biggest strengths you think?
I already have an existing buyer and seller client base, referral network and presence across social media and about 50% of my clients are Swedish. Many companies market themselves as both “local” and “global”, but I truly represent that. I have lived, worked and raised a family in Palm Beach County since 2003 so I have a lot of local knowledge for people relocating here. My biggest strengths are my higher education, vast travel experiences and respect for people from all socioeconomic backgrounds. My graduate thesis was about “schema theory”. I have a passion for SEO and that will take me to the next level.
I also know you have a masters degree in Technical Communication, how did you get in to the real estate business?
Yes, I do. When I graduated I was 7 months pregnant and had an 18 month old toddler. I also moved a week later from high-tech Seattle to old-world Normandy. I consulted in webdesign for a while. When we moved to Florida, I got attracted to real estate because of the flexible work hours. I managed my husband’s triplex in Newport RI 1992-1999 so I had handled many contracts before but as a landlord.
How is the real estate market in South Florida right now? Is it a good time for selling?
We have a great market right now – for both buyers and sellers. As more people can work remotely, we have much younger buyers moving to Florida than in the past. The market is more year-around and less seasonal. Homes in low crime areas with good schools, golf courses and medical facilities as well as beach condos and waterfront homes are hot. Look at comps sold in the past 90 days. What the seller paid is irrelevant. Realistic pricing is key!
For everyone that will sell or buy real estate, do you have some good advice?
When selling a home:
– Maximize your square footage under air. Get quotes for possible improvements and ask an experienced agent how this would effect the selling price.
– Unclutter the entire home or condo. Neutralize it so it appeals to as many potential buyers as possible.
– Ask your listing agent to hire the best photographer they know and get drone shots immediately (not as an add-on).
When buying a home:
– Request the price per square foot for the most similar active, sold and pending comps. This will show you the true value.
– Ask about pending or upcoming assessments for the condo or community. Get all financials during due diligence period.
– Find out the pet, vehicle and rental restrictions. Towns are following up on Airbnb rentals and few of them meet the HOA rules.
SOURCE: Reposted from Swedish American Chamber of Commerce (SACC) Fort Lauderdale and Palm Beach
Buyer’s Agents have tools to establish Fair Market Value.
I was working with a family earlier this year to find a waterfront home with easy ocean access that could accommodate 3 boats between 30-60 feet. After exploring waterfront homes in three counties together, they found a home while driving around on their own. They contacted the listing agent directly on a direct Intracoastal waterfront home listed for $2.49 Million and negotiated to purchase it for $2.4 Million.
Commissions are paid by the seller and negotiated at time of listing not at time of sales contract.
Some buyers believe they can renegotiate the listing commission during the sales negotiation process. The Listing Agreement is a legal contract between listing agent and seller – BEFORE marketing the home.
Misconception of Saving Money.
The buyers throught they had saved $70,000 by going directly to the listing agent. Out of curiosity, I did a comparable market analysis (CMA). My CMA showed the fair property value was $2,150,000 unfurnished. Without an experienced Buyer’s Agent with tools and experience to research fair market value – the buyers overpaid $250,000 (less value of furniture).
Seek expert advice from a Buyer’s Agent so YOU don’t overpay!
CALL (561)827-2952 for assistance to BUY or SELL Florida real estate.
The National Association of REALTORS® (NAR), “The Voice for Real Estate,” is America’s largest trade association, representing 1 million members, including NAR’s institutes, societies and councils, involved in all aspects of the residential and commercial real estate industries.
Their membership is composed of residential and commercial REALTORS®, who are brokers, salespeople, property managers, appraisers, counselors and others engaged in all aspects of the real estate industry. Members belong to one or more of some 1,300 local associations/boards and 54 state and territory associations of REALTORS®. They are pledged to a strict Code of Ethics and Standards of Practice.