Swedish-American Chamber of Commerce in Fort Lauderdale & Palm Beach (SACC-SFL) had a talk with new Trust Member Susanna Grubb to chat about her new company Ultimate Florida Real Estate and what to think about when selling or buying.
You recently started ”Ultimate Florida Real Estate”, tell me about it! Yes, I did! I’m very excited about what 2019 has to offer. I was a Florida real estate agent for various companies in Jupiter and Palm Beach for 12 years. I tried mom-and-pop brokerages and global realty brands. As an agent, you pay a portion of your commission to a broker. As I was generating 100% of my leads, I saw less and less value in what the brokers had to offer me. It was time to venture out on my own. In 2018 I was focused on creating and establishing my brand and in 2019 I’ll start hiring.
What are your biggest strengths you think?
I already have an existing buyer and seller client base, referral network and presence across social media and about 50% of my clients are Swedish. Many companies market themselves as both “local” and “global”, but I truly represent that. I have lived, worked and raised a family in Palm Beach County since 2003 so I have a lot of local knowledge for people relocating here. My biggest strengths are my higher education, vast travel experiences and respect for people from all socioeconomic backgrounds. My graduate thesis was about “schema theory”. I have a passion for SEO and that will take me to the next level.
I also know you have a masters degree in Technical Communication, how did you get in to the real estate business?
Yes, I do. When I graduated I was 7 months pregnant and had an 18 month old toddler. I also moved a week later from high-tech Seattle to old-world Normandy. I consulted in webdesign for a while. When we moved to Florida, I got attracted to real estate because of the flexible work hours. I managed my husband’s triplex in Newport RI 1992-1999 so I had handled many contracts before but as a landlord.
How is the real estate market in South Florida right now? Is it a good time for selling?
We have a great market right now – for both buyers and sellers. As more people can work remotely, we have much younger buyers moving to Florida than in the past. The market is more year-around and less seasonal. Homes in low crime areas with good schools, golf courses and medical facilities as well as beach condos and waterfront homes are hot. Look at comps sold in the past 90 days. What the seller paid is irrelevant. Realistic pricing is key!
For everyone that will sell or buy real estate, do you have some good advice?
When selling a home:
– Maximize your square footage under air. Get quotes for possible improvements and ask an experienced agent how this would effect the selling price.
– Unclutter the entire home or condo. Neutralize it so it appeals to as many potential buyers as possible.
– Ask your listing agent to hire the best photographer they know and get drone shots immediately (not as an add-on).
When buying a home:
– Request the price per square foot for the most similar active, sold and pending comps. This will show you the true value.
– Ask about pending or upcoming assessments for the condo or community. Get all financials during due diligence period.
– Find out the pet, vehicle and rental restrictions. Towns are following up on Airbnb rentals and few of them meet the HOA rules.
SOURCE: Reposted from Swedish American Chamber of Commerce (SACC) Fort Lauderdale and Palm Beach
WINDSURFING – The conditions in South Florida are especially favored in the bay, Intracoastal and Atlantic Ocean off Miami and Jensen Beach but also Lake Worth, Palm Beach, Singer Island, Juno Beach, Jupiter, Tequesta and Jupiter Island and many parts of the Florida Gulf Coast. The Gulf Stream contributes to warm water temperatures year around. Equipment available for rent in Jensen Beach, Jupiter, Juno Beach, Tequesta, Riviera Beach, Fort Lauderdale, Miami, Key West and much more.
in Miami, FL –
Annual regatta in January honoring Alex Caviglia an avid wind surfer and kite surfer.
US Sailing Center in Martin County (USSCMC) in Jensen Beach, FL –
Offer windsurfing lessons and rentals as well as sailing summer camps. Windsurfers, Hobie Cats and various sailboats available for charter.
Jupiter to Palm Beach FL Lifestyles and Things To Do
KITE SURFING – This has become so popular that a section of our beach is referred to as Kite Beach. The coastal shoreline intertwined as Juno Beach and Jupiter Beach in Florida has been a hangout for surfers, windsurfers and kitesurfers for over 50 years. This geographical location is superior for beginning and advanced kite boarding. The windiest months are September – May. Several outfitters in Jupiter and Juno Beach along US1 offer kitesurfing lessons and equipment rentals or purchase. The outfitters keep on popping up. Jupiter hosts Jupiter Kite Invasion – an annual freestyle and surf style kitesurfing competition. There is also Girls Surfing events organized by local surf shops. With the Gulf Stream just off shore the ocean maintains a water temperature of around 78° F (26 °C) year-around. Free parking, picnic areas, restrooms, fishing piers and restaurants available within walking distance.
Kitesurfing Beaches –
Carlin Park, Jupiter – 400 S S. R. A1A, Jupiter 120 acres with 3,000 ft of guarded beach. Many amenities such as tennis, bocce ball, volleyball, playgrounds, exercise and running path, outdoor showers, picnic areas, restrooms, free parking and the Lazy Loggerhead Cafe – serving breakfast and lunch.
Coral Cove Park, Tequesta/Jupiter Island – 1600 Beach Rd, Tequesta 31 acres with 600 ft of guarded beach and 600 ft of Intracoastal Waterway (ICW). Park offers playgrounds, surfing, kayaking and paddle boarding launch sites, fishing, bird-watching and snorkeling, free parking, outdoor showers, restrooms and picnic areas.
Juno Beach Park, Juno Beach – 14775 US Highway 1, Juno Beach 5 acres with 300 ft of guarded beach including designated surfing area. Juno Beach is very popular for kitesurfing and surfing. It has a 990 ft fishing pier accessible by $1 donation. Also offering free parking, picnic areas, party pavilions, restrooms, outdoor showers, bait shop and snack bar.
Jupiter Beach Park, Jupiter – 1375 Jupiter Beach Rd, Jupiter 46 acres with 1,700 ft of guarded beach. Free parking, picnic tables, volleyball, restrooms, outdoor showers, fishing, surfing and more. Open sunrise to sunset.
Ocean Cay Park, Jupiter – 2188 Marcinski Rd, Jupiter 13 acres included unguarded beach across A1A. Park offers free parking, picnic pavilions & tables, playgrounds, volleyball, restrooms and more.
“Juno Kite Beach” – Off A1A between showers 6 and 10 just north of Juno Beach Pier.
“Corners” – Off A1A by shower 21 north of Kite Beach in Jupiter.
Kiteboarding Vendors & Lessons –
Jupiter Kiteboarding – (561) 427-0240
1500 N US Highway 1, Tequesta / Mon – Sat 10am – 5:30pm Sun 11am – 3pm
New Wave Kiteboarding – (561) 633-9362
Cloud Nine Kiteboarding – (772) 634-7299
SUP kiting, kite boarding lessons and International Kiteboarding Organization (IKO) certification classes in Jupiter, Stuart, Fort Pierce, Lake Worth and Delray Beach.
Jupiter Juno Kitebeach Weather and Wind Conditions (by Windfinder) –
CONTACT ME TO ADD INFORMATION AND VENDORS TO THIS PAGE
Jupiter to Palm Beach FL Lifestyles and Things To Do
In South Florida in general and North Palm Beach County in particular, the shortage of annual and seasonal rentals creates more buyers. The local real estate market is in a state of “buyer-seller price equilibrium” where the properties are sold and purchased for fair market price agreed by both buyer and seller as a win-win situation without a win-loose or loose-win.
When prospective tenants search for months and months without success due to low supply and high demand of rental listings they are increasingly interested in buying a property. Many buyers are cash buyers but the mortgage rates are also remaining at historical lows. This is a very special time in the real estate cycle where both buyers and sellers can close a deal and both parties feel good about having made the right decision.