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Interview with Susanna Grubb from Ultimate Florida Real Estate

Logo SACC Fort Lauderdale and Palm Beach Florida logoSwedish-American Chamber of Commerce in Fort Lauderdale & Palm Beach (SACC-SFL) had a talk with new Trust Member Susanna Grubb to chat about her new company Ultimate Florida Real Estate and what to think about when selling or buying. 


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You recently started ”Ultimate Florida Real Estate”, tell me about it! Yes, I did! I’m very excited about what 2019 has to offer. I was a Florida real estate agent for various companies in Jupiter and Palm Beach for 12 years. I tried mom-and-pop brokerages and global realty brands. As an agent, you pay a portion of your commission to a broker. As I was generating 100% of my leads, I saw less and less value in what the brokers had to offer me. It was time to venture out on my own. In 2018 I was focused on creating and establishing my brand and in 2019 I’ll start hiring.

What are your biggest strengths you think?
I already have an existing buyer and seller client base, referral network and presence across social media and about 50% of my clients are Swedish. Many companies market themselves as both “local” and “global”, but I truly represent that. I have lived, worked and raised a family in Palm Beach County since 2003 so I have a lot of local knowledge for people relocating here. My biggest strengths are my higher education, vast travel experiences and respect for people from all socioeconomic backgrounds. My graduate thesis was about “schema theory”. I have a passion for SEO and that will take me to the next level.

I also know you have a masters degree in Technical Communication, how did you get in to the real estate business? 
Yes, I do. When I graduated I was 7 months pregnant and had an 18 month old toddler. I also moved a week later from high-tech Seattle to old-world Normandy. I consulted in webdesign for a while. When we moved to Florida, I got attracted to real estate because of the flexible work hours. I managed my husband’s triplex in Newport RI 1992-1999 so I had handled many contracts before but as a landlord.

How is the real estate market in South Florida right now? Is it a good time for selling?
We have a great market right now – for both buyers and sellers. As more people can work remotely, we have much younger buyers moving to Florida than in the past. The market is more year-around and less seasonal. Homes in low crime areas with good schools, golf courses and medical facilities as well as beach condos and waterfront homes are hot. Look at comps sold in the past 90 days. What the seller paid is irrelevant. Realistic pricing is key!

For everyone that will sell or buy real estate, do you have some good advice?
When selling a home:
– Maximize your square footage under air. Get quotes for possible improvements and ask an experienced agent how this would effect the selling price.
– Unclutter the entire home or condo. Neutralize it so it appeals to as many potential buyers as possible.
– Ask your listing agent to hire the best photographer they know and get drone shots immediately (not as an add-on).

When buying a home:
– Request the price per square foot for the most similar active, sold and pending comps. This will show you the true value.
– Ask about pending or upcoming assessments for the condo or community. Get all financials during due diligence period.
– Find out the pet, vehicle and rental restrictions. Towns are following up on Airbnb rentals and few of them meet the HOA rules.

SOURCE: Reposted from Swedish American Chamber of Commerce (SACC) Fort Lauderdale and Palm Beach

New Office Location

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ABOUT ULTIMATE

Ultimate Florida Real Estate sells Florida real estate - waterfront homes, country club homes and beach condos - in Broward County, Palm Beach County and Martin County, Florida.

Ultimate Florida Real Estate started at Jupiter Center, between Harbourside Place and Jupiter Yacht Club, in Downtown Jupiter selling homes from Hollywood to Port St Lucie, Florida.

In 2019, this building will be replaced by luxury condominiums with docks overlooking the Intracoastal Waterway, nearby sanctuaries and Jupiter Yacht Club waterfront condos along the Jupiter Riverwalk.

 

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NEW LOCATION

Ultimate Florida Real Estate
1340 US-1 Suite 129, Jupiter, FL 33469

On January 1st 2019, we moved into our new office at Jupiter Cove -barely 500 yards from the historic Jupiter Lighthouse & Museum.

Call (561)827-2952 for an appointment
to buy or sell Florida homes and condos.

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Home Ultimate florida real estate | susanna grubb broker

Who is best Realtor in Jupiter FL?

George Eng said on October 25th, 2018:

Susanna was by far the best agent I have worked with! She listened to what I wanted price wise, needs and wants. She worked tirelessly with a smile to find my perfect home for myself and my children. Thank you!

Rating: 5/5

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Top Real Estate Agents in Jupiter Florida

Logo SACC Fort Lauderdale and Palm Beach Florida logoSusanna Grubb, broker of Jupiter real estate company Ultimate Florida Real Estate, is one of the top real estate agents in Jupiter Florida. As a Jupiter Florida Realtor, she offers an exceptional combination of local knowledge and international relocation experience. Susanna started her Florida real estate career in 2005 selling single family homes, country club homes and beach condos. She has sold Florida homes and condos in Broward, Palm Beach, Martin and Saint Lucie County. Susanna is known for leading the way and guiding discerning clients step-by-step through a smooth buying or selling process. Read interview with Florida real estate broker Susanna Grubb by Swedish-American Chamber of Commerce (SACC) where she shares tips for Florida buyers and sellers. Contact us to help you buy or sell a turn-key Florida home or flip a Florida condo (561) 827-2952

JOIN US

Ultimate Florida Real Estate is expanding. Anders Friberg represents our company in Stuart and Martin County. Eva Sensenbaugh is very knowledgeable about Abacoa homes for sale.

We are interviewing experienced Florida real estate agents to represent our clients to buy and sell Tequesta Florida real estate, Jupiter Florida real estate, Palm Beach Gardens real estate, Singer Island real estate, West Palm Beach real estate and Palm Beach County real estate. We offer fixed real estate commission and performance-based real estate commission.

Not in Florida? Send us a real estate referral so you can relax and collect a commission while we give your clients five star service. Contact us about your Florida real estate needs.

Jupiter Florida real estate agent Susanna Grubb co-managed a 50,000 sq ft Palm Beach luxury million dollar estate for 3 years when the Florida real estate market was upside-down and has personally sold Florida beach condos, waterfront homes, country club homes, horse farms, boat docks, investment properties and commercial real estate. She holds a Master of Science degree in Technical Communication from University of Washington, Seattle, WA. Her thesis about schema was more than a decade ahead of its time.

Susanna, one of the top real estate agents in Jupiter FL, gives back to the community by volunteering for many Florida non-profits from chairing her Florida home owner's association (HOA) with 590 homes and the Swedish Women's Educational Association (SWEA) South Florida chapter with 180 members to coaching co-ed youth soccer for Jupiter Tequesta Athletic Association (JTAA), fundraising for Florida youth sailing foundations and running for the Leukemia & Lymphoma Society (LLS) to support cancer patients and their families.

TECHNOLOGY

Ultimate Florida Real Estate offers in-house digital marketing and cutting-edge 3D showcase photography with 4K technology that provides 24/7 open houses with more engaging and immersive imagery than traditional 2D photography. Our Matterport 3D tours and dollhouse views allow buyers to virtually tour every room of a home before viewing it in person. Our Jupiter Florida real estate agents find 3D ideal for online pre-tours, social media marketing and selling Florida real estate to out-of-town buyers, millennial's and international investors. Ask how we can market and sell your Florida home or condo with 360 photo tours.Real Estate Technology

LOCAL KNOWLEDGE

Jupiter Florida real estate agent and Jupiter Florida Realtor Susanna Grubb is a veteran local agent who started managing her own investment properties in 1992. She knows the Florida beach, waterfront, golf & country club homes and luxury lifestyles of the rich and famous intricately. She primarily sells Florida real estate in North Palm Beach County: Juno Beach, Jupiter, Jupiter Inlet Colony, Jupiter Island, North Palm Beach, Palm Beach, Palm Beach Gardens, Singer Island and West Palm Beach.

Susanna would be happy to share her top Florida beach condos, waterfront homes and golf country club homes with you. She loves Jupiter Island condos and Singer Island condos. Her favorite Florida waterfront homes are located from Stuart to Palm Beach, Lighthouse Point and Miami... Her favorite Florida country clubs include Admirals Cove, Ballenisles Country Club, Frenchmans Reserve Golf Club, Jupiter Country Club, Old Palm Golf Club, Mirasol Country Club, Tequesta Country Club and Sailfish Point. She can help you choose a Florida country club membership suitable to your lifestyle and budget.

INTERNATIONAL RELOCATION

Susanna is a multi-lingual Swedish American dual citizen. She is skilled at local, national and international relocation, negotiating real estate transactions, co-marketing listings with international real estate companies and representing Florida real estate referral companies.

She is experienced with the Foreign Investment in Real Property Tax Act (FIRPTA) as 50% of her clients are international buyers and sellers, including Australian, Brazilian, British, Canadian, Chinese, Croatian, Danish, Finnish, French, German, Italian, Jamaican, Kiwi, Norwegian, Russian, Spanish and Swiss but primarily Swedish.

CALL SUSANNA TODAY! (561) 827-2952

FLORIDA REAL ESTATE NEWS

Read News about Florida Real Estate!
Florida lifestyles, Florida things to do, trends, new restaurants, shopping, boating, golf courses, tennis clubs, 3D technology, 4k images, open house tours and much more.

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Which Palm Beach Florida Golf Club is best for you?

By Susanna Grubb | February 3, 2019

Palm Beach Florida Golfer Make Palm Beach Gardens or Jupiter Your Florida Country Club Home If you are obsessed with the game of golf and looking for concierge style living near excellent shopping and restaurants, then I highly recommend Old Palm Golf Club as a top Florida championship golf course with no tee times. The…

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Interview with Susanna Grubb from Ultimate Florida Real Estate

By Susanna Grubb | January 25, 2019

Swedish-American Chamber of Commerce in Fort Lauderdale & Palm Beach (SACC-SFL) had a talk with new Trust Member Susanna Grubb to chat about her new company Ultimate Florida Real Estate and what to think about when selling or buying.  You recently started ”Ultimate Florida Real Estate”, tell me about it! Yes, I did! I’m very excited about what 2019…

Florida golf clubs

Golf Clubs Golf Courses Palm Beach

By Susanna Grubb | January 17, 2019

GOLF – This area is a true golfer’s Mecca with dozens of gated luxury communities with a private golf club and private golf course as well as dozens of professionally designed public golf courses by Greg Norman, Jack Nicklaus, The Fazio family and other top notch golf course architects and designers. Palm Beach – Jupiter…

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New Office Location

By Susanna Grubb | January 1, 2019

ABOUT ULTIMATE Ultimate Florida Real Estate sells Florida real estate – waterfront homes, country club homes and beach condos – in Broward County, Palm Beach County and Martin County, Florida. Ultimate Florida Real Estate started at Jupiter Center, between Harbourside Place and Jupiter Yacht Club, in Downtown Jupiter selling homes from Hollywood to Port St…

shopping palm beach

SHOPPING Palm Beach Florida

By Susanna Grubb | December 31, 2018

SHOPPING – The shopping merchants offered to Palm Beach County residents are improving by the month. Boca Raton, West Palm Beach and Palm Beach Gardens offer indoor and outdoor shopping malls. Day and evening shopping at discount and luxury merchants. Town Center at Boca Raton –  6000 Glades Rd, Boca Raton, FL 33431 (561) 368-6000…

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3D Photography with 4K Technology for 24/7 Open Houses

By Susanna Grubb | December 21, 2018
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TENNIS Teams & Tennis Clubs Palm Beach

By Susanna Grubb | November 21, 2018

TENNIS – Opportunities to play Palm Beach tennis abound from public tennis courts to independent and private clubs. The US Tennis Association (USTA) and Women’s Tennis Association (WTA) offer day and flex league play for adults and juniors. Palm Beach County Public Tennis Courts – Bert Winters Park – 13425 Ellison Wilson Rd, Juno Beach – 2 tennis courts open 8am…

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Boating Jupiter Inlet Intracoastal in Palm Beach County

By Susanna Grubb | September 21, 2018

BOATS – Boating Jupiter is easily accessible either from private docks, marinas, boat storage facilities, boat rental or public launch ramps such as Burt Reynold’s Park on US1. Once out on the water there are many options for places to see and things to do. FEATURED BOATING COMMUNITIES (Jupiter Florida Real Estate) – Admirals Cove,…

Yoga Palm Beach to Jupiter

Yoga and Pilates Palm Beach County Florida

By Susanna Grubb | September 21, 2018

YOGA – Traditional indoor activities like yoga can also be practiced outdoors in South Florida year around. You can find yoga and pilates studios and classes in every village and town between Palm Beach and Jupiter Island: West Palm Beach, North Palm Beach, Palm Beach Gardens, Juno Beach, Jupiter, Tequesta and Hobe Sound. Some community recreation…

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CLIENT TESTIMONIALS

"Susanna knows her market and still takes the time to constantly improve her knowledge of her field and the current real estate climate. She asks all the right questions and gets the answers her clients are seeking. I have worked with Susanna for years and I have the up most confidence in her ability to satisfy any of her client's needs with respect to ensuring a successful transaction. I would highly recommend her to anyone buying or selling property,"

~Susan A, Title Agent, Palm Beach, FL

"When my mother decided to sell... we chose Susanna... informed, responsible and committed to providing excellent customer service. We had a signed contract in less than a week. I would recommend Susanna without reservations ..." 

~ Donna P, Tequesta Seller (2013)

"Susanna helped us research Jupiter waterfront land, non-waterfront land, new homes and existing homes. Susanna was a true professional and the end result was the perfect home that meets all of our needs."

~ Pamela W, Jupiter Pre-construction Buyer (2008)

"Susanna is highly recommended for her exceptional service in assisting us to locate a retirement home in Florida. She was very flexible with our schedule and always responded promptly by emails, texts, and phone calls. To locate, assess, recommend and view prospective homes, she utilized technology well. We appreciate greatly her professionalism, friendliness, honesty, and knowledge of the market in Palm Beach county."

~ Delmarie F , Palm Beach Gardens Buyer (2012)

"Since it was our first real estate deal in America, Susanna had to do a lot of explaining about the buying process, negotiations, the real estate market and all the pit falls we could fall into, as well as what is needed to own a house in Florida. She was very attentive to our needs and had answers to all our questions. The more we learned during the process, the more we realized how little we had known from the beginning, when we decided to buy a house in Florida, but at the same time we became more confident of what we wanted and we are very satisfied with the house we finally bought, very much thanks to Susanna."

~ Henric S, International Buyer (2015)

"Susanna is an exceptionally professional agent, and we were confident right from the beginning that we had found the right person for our search. She is knowledgeable, timely, organized, and businesslike, while at the same time very warm and friendly. As out of staters, she helped us navigate the purchase process, and now, even months after the closing, she will respond within a few hours to any questions we email her."

~ Ellen D, Singer Island Buyer (2015)

YELP – Susanna Malmgren-Grubb Jupiter FL

YELP Real Estate Jupiter FL

YELP is becoming a more and more popular and relied on source to find local businesses – at least according to a recent Nielsen Survey. A recent survey showed that YELP is the most popular resource to find local resources such as restaurants.

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About Ultimate Florida Real Estate

Susanna Grubb

Jupiter Florida Real Estate Broker

Jupiter Florida real estate broker, Susanna Grubb of Ultimate Florida Real Estate, is one of the top real estate agents in Jupiter Florida. She holds a Master of Science degree in Technical Communication, offers exceptional local knowledge, marketing technology and negotiation skills. Susanna is an experienced Jupiter real estate agent who has managed luxury estates and investment properties, sold luxury condos, waterfront and golf club homes, equestrian properties, boat docks, investment properties and commercial real estate. Susanna is well traveled, at ease with luxury lifestyles. In her free time, she spends a lot of time volunteering for local, national and international non-profits.Top real estate agents in Jupiter Florida Susanna Grubb

LOCAL KNOWLEDGE

Susanna knows the waterfront, golf and beach communities and luxury lifestyles of the rich and famous intricately. She covers Palm Beach, Jupiter Island to Stuart - especially Jupiter Inlet Colony, Jupiter Island, Tequesta, Jupiter, Juno Beach, Palm Beach Gardens, North Palm Beach and Singer Island. She can refer you to her network of experienced top-notch Florida real estate agents in other areas.

RELOCATION EXPERIENCE

She has traveled extensively and lived overseas for many years (Western Europe, Caribbean, South and North America), including California, Oregon, Washington, Rhode Island and Florida. She managed her own investment properties for 11 years before choosing a career in Florida real estate.

Susanna Grubb

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Susanna is an experienced Jupiter Florida real estate agent skilled in Jupiter Florida real estate sales and purchase and local, national and international relocation.

"Susanna knows her market and still takes the time to constantly improve her knowledge of her field and the current real estate climate. She asks all the right questions and gets the answers her clients are seeking. I have worked with Susanna for years and I have the up most confidence in her ability to satisfy any of her client's needs with respect to ensuring a successful transaction. I would highly recommend her to anyone buying or selling property," - Susan A, Title Agent, Palm Beach, FL

TOP REAL ESTATE AGENTS IN JUPITER FLORIDA

READY TO SELL HOUSE? SELLER TESTIMONIAL

"When my mother decided to sell... we chose Susanna... informed, responsible and committed to providing excellent customer service. We had a signed contract in less than a week. I would recommend Susanna without reservations ..." - Donna P, Tequesta Seller (2013)

READY TO BUY HOUSE? BUYER TESTIMONIAL

"Susanna helped us research Jupiter waterfront land, non-waterfront land, new homes and existing homes. Susanna was a true professional and the end result was the perfect home that meets all of our needs." - Pamela W, Jupiter Pre-construction Buyer (2008)

GOLF AND COUNTRY CLUB HOMES

Florida Country Club Homes"Susanna is highly recommended for her exceptional service in assisting us to locate a retirement home in Florida. She was very flexible with our schedule and always responded promptly by emails, texts, and phone calls. To locate, assess, recommend and view prospective homes, she utilized technology well. We appreciate greatly her professionalism, friendliness, honesty, and knowledge of the market in Palm Beach county." - Delmarie F , Palm Beach Gardens Buyer (2012)

Florida Waterfront HomesWATERFRONT HOMES

"Since it was our first real estate deal in America, Susanna had to do a lot of explaining about the buying process, negotiations, the real estate market and all the pit falls we could fall into, as well as what is needed to own a house in Florida. She was very attentive to our needs and had answers to all our questions. The more we learned during the process, the more we realized how little we had known from the beginning, when we decided to buy a house in Florida, but at the same time we became more confident of what we wanted and we are very satisfied with the house we finally bought, very much thanks to Susanna." - Henric S, International Buyer (2015)

Florida Beach CondosBEACH CONDOS

"Susanna is an exceptionally professional agent, and we were confident right from the beginning that we had found the right person for our search. She is knowledgeable, timely, organized, and businesslike, while at the same time very warm and friendly. As out of staters, she helped us navigate the purchase process, and now, even months after the closing, she will respond within a few hours to any questions we email her." - Ellen D, Singer Island Buyer (2015)

LANGUAGES and EDUCATION

Susanna was born in Sweden and is fluent in Swedish and English; proficient in Spanish and French. In college, she even tried Japanese for a semester.
She graduated with 'magna cum laude' honors in Communications from Roger Williams University (RWU), Bristol, RI. She holds a Master of Science in Engineering (MSE) in Technical Communication from University of Washington (UW), Seattle, WA.

COMMUNICATIONS EXPERIENCE

In the late 1980's, Susanna was a travel guide in Sweden, Norway, Denmark, Austria and Spain. In the 1990's, she was a public relations specialist, media coordinator and journalist for the 1992 and 1995 America's Cups and 1996 Olympic Games. For her graduate internship, she was a usability testing and multi-language documentation coordinator for Intel Corporation in Portland, OR.

LICENSES AND CERTIFICATIONS

Florida Real Estate Broker (2017-now)
Certified International Property Specialist (CIPS) (2008-2011)
Transnational Referral Certification (TRC) (2008-now)

FOREIGN LANGUAGES

English, French, Spanish, Swedish

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